1. Lets you shine
Your author website is all about you. Who you are, what you do, what you’ve written, and the list goes on.
You’re not fighting for space and attention from other people, like on social media. Your website is yours and no one else’s—you have the control.
It’s a place to let you shine and show readers why they should read your book(s). It builds your brand in a much bigger way than you can on social media, which is only a small portion of space.
2. Is a marketing tool
Your website is one of many marketing tools to help bring in new readers. As it creates an email list that people can join from your website. So is meeting people at events, where you share your business card with your website on it for them to learn more or remember to look you up. And people who find you on Amazon, for example, can go visit your website to learn more about you and your book if they’re on the fence.
Your website is vital.
3. Gives you a professional edge
Having a website makes you look professional. Think of your website as a business site (which, in all honesty, it is). When you look up a business, seeing a website immediately gives you the sense that they’re legit. Websites increase trust and provide important information about the business that you won’t find elsewhere.
As an author, you’re selling yourself and your books. Give people a reason to want to keep scrolling through your website and reel them in to buy your book. You can even display and sell your book on your own website and earn more profit.
Seeing you as a professional in the field makes readers want to read what must be an amazing book, judging by your website design and info.
